This Brand Anthem is crafted to resonate with both longtime fans and new viewers of INSP. The story begins in 1950, showcasing a young boy who treasures watching Gunsmoke with his grandfather. As the narrative unfolds, we follow his journey through life, passing on his love for classic Westerns to those he holds dear.

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To bring this vision to life, I designed four distinct sets, each representing a different era: the 1950s, 1970s, 1990s, and 2020s. This required extensive research to accurately depict working-class homes from each decade, ensuring an authentic representation of the times.

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Working within a budget, I prioritized thrift shopping and sourced most items second-hand, even establishing a partnership with a local antique store to rent props for the shoot. On filming day, the pace was incredibly fast as I seamlessly transitioned between scenes to reflect the next decade.

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Throughout the process, I collaborated closely with the director to meticulously review details that might easily go unnoticed by an untrained eye, ensuring authenticity and coherence in our visual narrative. Together, we aimed to create a compelling story that captures the enduring love for Western classics across generations.